Why we started.
We started AS FRAGRANCE with a simple conversation between the two of us. We shared the idea of creating our own fragrance brand and decided to turn that idea into something real. From the beginning, we wanted to make a good-quality fragrance available at a price that more people could afford. That simple idea became the foundation of AS FRAGRANCE — creating something we could be proud of while keeping it accessible to everyone.
The people behind the house.
Shazeel Qamar
I come from a background in accounting and marketing, and I have also worked as a social media manager. Before AS FRAGRANCE, I started my own personal brand and learned firsthand how challenging it can be to build and manage a business on your own.That experience taught me a lot about marketing, branding, and staying consistent. Now, I’m excited to build AS FRAGRANCE together with Adeem. I believe that working together, learning from our experiences, and staying committed will help us turn this idea into something successful.
Adeem Khan
I’m a BBA graduate, and since childhood, I’ve always had the desire to start something of my own. I often thought about how I could turn my ideas and passion into something meaningful for people.Today, I’m proud to have taken that first step by starting this brand together with Shazeel. I bring my business knowledge, ideas, and passion for building something of our own, and I’m excited to see where we can take this journey together.
Our Vision
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Our Values
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Our Future
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